Who we are

Ogilvy Noor is the world's first bespoke Islamic Branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally.

What we do

Ogilvy Noor is a full-service Islamic Branding consultancy and is part of Ogilvy & Mather. We offer tailored advice to any brand seeking to appeal to Muslim consumers today.

Why Islamic Branding?

The Muslim consumer market, at 1.8bn people is undeniably the next important - and largely untapped - global opportunity. The halal market is worth $2.1 trillion and is growing at a remarkable $500bn annually.

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3 Things Brands Need To Know About Generation M

According to Pew Research, over a quarter of the world’s population will be Muslim by the year 2050. The current Muslim lifestyle spend is at around $2.6 trillion, and the marketplace for halal products is expected to grow by 6 …


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Introducing “Generation M: Young Muslims Changing the World”

‘A fresh and insightful perspective on one of the twenty-first century’s most important economic forces: young Muslims and how they are shaping their worlds.’ Sir Martin Sorrell, founder and CEO of WPP ‘Rapidly representing 25% of the global population, the …