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The Friday Round-Up from Ogilvy Noor (13 Jan 2012)
Every Friday we’ll be bringing you our weekly round up of news and articles about Muslim consumers from around the world, along with our publications and what we’ve been up to. Make sure you stay tuned for your must-have digest, that will help grow your brand and your business with Muslim consumers.
This week at Ogilvy Noor…
We’re off to a flying start in 2012 with our first thought piece this year published by FT.com outlining some of our top tips for the year highlighting food, fashion and finance. “The Muslim consumer: building your brand for a fast-growing segment.”
In our AdCritique we are looking at “Making a statement with fashion“: our insight into an ad that speaks well to the Muslim consumer.
And just in case you are feeling nostalgic for 2011, here is a reminder of what we got up to last year
What’s been happening in the world of Islamic branding and Muslim consumers:
Google aims to raise its profile in the Middle East and North Africa
Middle East banks rush to tap the wealth created by small-business lending, by developing mobile technology for entrepreneurs
Muslims and video games: reflections on representations in a digital world
Arab Future Cities Summit Doha 2012 “Cities that are smarter healthier greener and sustainable rising out of the sands”
The mobile phone market in Indonesia: 211m active SIM cards, 8 operators, multiple products
Only 2% of online content is in Arabic, though Arabic speakers account for 5% of global internet users, says Google
Predictions for 2012 Muslim fashion trends in Indonesia
39% of MENA consumers think a company advertising online is creative and 36% that online ads often highlight good deals
The internet has overtaken newspapers and radio as the most popular media channel in Indonesia
“Rural Consumers in the Middle East and North Africa: Myths and Facts about a Forgotten Consumer Segment ”
Reflections from a Muslim eco-activist on going green for the new year
We’re ready for 2012: are you? A reminder of the enormous potential of building your brand for Muslim consumers
“India needs Islamic finance for growth” expert tells Bombay Stock Exchange
‘Halal market a typical Blue Ocean for SMEs’
Exhibition opens in Jeddah with the aim of promoting Saudi tradition, culture and home made products
UAE businesswomen look for opportunities especially in halal food industry
Malaysians invited to venture into Kazakhstan’s Islamic finance and halal business
“Halal Internet ” access to be made available for free to school children in Azerbaijan
Macedonian companies express interest in meeting Halal standards
Football, Muslims and fasting: FIFA holds first fasting conference for footballers and scientists
Read the FT’s special report on Qatar, the world’s fastest growing economy and with a Muslim population greater than 77%