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Ogilvy Noor in the Press
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BBC: Modest Fashion
7, October, 2017
Why has modest fashion suddenly hit our runways and our high streets? Ogilvy Noor's Shelina Janmohamed discusses with BBC Sunday Morning Live's presenter. Follow from 53: 27 (only available if you have access to BBC iplayer)
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The Drum: What marketers need to know about the power of Saudi Arabia’s new fleet of female drivers
6, October, 2017
“For Saudi Women the announcement about driving was a historic moment that became a trending topic worldwide,” said Sawsan Abdallahi, MENA regional lead for Ogilvy Noor. “It was brought up in our client meetings several times throughout the day and was definitely a conversation starter both on and offline.” Read more about what the lifting of the ban means and how brands should respond.
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Thomson Reuters: Hijab goes mainstream as advertisers target Muslim money
24, July, 2017
The hijab - one of the most visible signs of Islamic culture - is going mainstream with advertisers, media giants and fashion firms promoting images of the traditional headscarf in ever more ways. Read what our VP Shelina Janmohamed had to say on the subject.
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BBC: Why catwalk hijabs are upsetting some Muslim women
22, May, 2017
There's a growing number of fashion brands and multinational companies showcasing women wearing an Islamic headscarf. But, for various reasons, some women from Muslim backgrounds aren't happy with the trend. Our VP Shelina Janmohamed comments
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Evening Standard: How the hijab became this week’s biggest talking point
27, February, 2017
"London hosted “modest fashion” shows, Sweden’s feminist leaders covered up and Marine Le Pen refused. The Evening Standard newspaper reports on the week that the hijab became hot news - featuring Ogilvy Noor's insights on Generation M
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Guardian: “Generation M: how young Muslim women are driving a modest fashion revolution”
27, February, 2017
"The first ever London modest fashion week brought hijabs, burkinis and kimonos to the catwalk this month. Now the British high street is finally beginning to cotton on." Ogilvy Noor's coining of the term "Generation M" has come to define a global movement. Our VP Shelina Janmohamed, commented on how the emergence of Generation M has given rise to the modest fashion industry.
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CNBC: Marketing to Muslim Millennials
20, February, 2017
Ogilvy Noor's VP Shelina Janmohamed, and author of "Generation M: Young Muslims Changing the World" talks to CNBC about how being faithful and modern go together for some millennials.
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Huffington Post: Top 10 Books About Muslims And Islam
31, January, 2017
Gaining insights and stories beyond stereotypes is a challenge. Huffington Post recommends their top ten books, including Ogilvy Noor's "Generation M: Young Muslims Changing the World" along with other fresh and in-depth insights.
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Stylus: “Gen M Millennial Muslim Entrepreneurs”
30, January, 2017
Stylus reports that across the globe, a rapidly growing segment of middle-class millennial Muslim consumers – Gen M – are driving demand for products and services that reflect both their faith and modernity. Find more insights in the paper including from Ogilvy Noor which coined the term 'Generation M' for this new audience.
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Al Jazeera: The young Muslims finding love via an app
29, November, 2016
Ogilvy Noor's VP comments on how for today's young 'Generation M' Muslims, traditional methods of finding a life partner are increasingly viewed as inapplicable.
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WARC: Muslim millennials offer opportunities
11, November, 2016
WARC says that Muslim millennials are the next big opportunity for brands, according to a new book focusing on the characteristics of this emerging consumer demographic. Read what they had to say about "Generation M: Young Muslims Changing the World"
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New York Times: CoverGirl Signs Its First Ambassador in a Hijab
11, November, 2016
Leading US brand CoverGirl breaks new ground by engaging the first Muslim woman wearing a hijab to be one of its brand ambassadors. The New York Times spoke to Ogilvy Noor to find out what this means for Muslim audiences and why it is an important development