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The Friday Round-Up from Ogilvy Noor (24th Feb)
Happy Friday! It’s time to catch up on this week’s news on building your brand and business for Muslim consumers.
This week at Ogilvy Noor
In our monthly column “Marketing to Muslims” featured on sparksheet.com we are talking about the latest halal trends in food.
Organic. Local. Halal? People are more conscious than ever about where their food comes from and Muslim consumers are no exception. In our latest column, we explain why brands should care. “Eco-Halal: How Food Brands Can Market to Muslims.”
If you’re serious about talking to Muslim consumers, then one of the first things you need to understand is the meaning of the term halal. With this under your belt, we talk you through the latest trends.
News about Muslim consumers and the world of Islamic branding
“Four Millennial Eating Habits That Are Changing the Way We Eat” including halal, and food for multicultural markets
Halal certified sugar from India reaches the Gulf
“Shariah compliance can boost value up to 25%”
Halal wine? “If you don’t want to feel left out at parties, our non-alcoholic drinks are just right” says businessman
Italy’s Ministry for Economic Development visits UAE to explore certification to serve regional halal mkt worth $50bn in 2010
Halal foods get shown off at Middle East exhibition. Halal dim sum from Singapore one of many varieties on show in UAE
Food exporting countries urged to heed halal norms, by halal standards conference in Saudi Arabia
‘Halal Facebook’ introduced to global audiences in İstanbul
