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What you need to know about the growing Muslim consumer market
The Muslim consumer market is growing rapidly, in every product and service area imaginable, from tourism to technology, from food to fashion. Once in a while, it’s good to stop and take stop from a brand perspective about the size of the opportunity before us. So here is a quick reminder of the key facts.
Key facts about the rise of the Muslim consumer market
The global Muslim population is 1.8 billion
The Muslim consumer market is estimated at USD$2.1 trillion
The Halal products and services market is estimated at $500bn annually and growing
Muslims form a majority or significant population in 57 countries
Six countries from the ‘Next 11′ are majority Muslim countries
780m Muslims are under 25, representing more than 11% of the entire world population
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