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Ogilvy Noor welcomes you to another wonderful Friday, and brings you a round up of insights and expertise on building brands with Muslim consumers.

In-depth

The crescent moon: You see it everywhere in the Muslim world, and on a huge amount of marketing aimed at Muslim consumers. But what exactly is the significance of the crescent moon? With the Islamic month of fasting, Ramadan, quickly approaching, we offer insights on this powerful symbol and what the crescent means for Muslims

Cheat sheet: Sharp insights into Muslim consumer markets this week

The Middle East’s market for halal cosmetics and beauty products is estimated at $500m says Beautyworld Middle East

Nestle celebrates 100 years in Malaysia as the biggest halal producer and the Halal Centre of Excellence in the Nestlé world

53% of Indonesian mobile internet users have engaged in mobile banking

Germany is a key destination for Gulf tourists. Examples include one hotel that offers halal meat, late restaurant opening hours for Ramadan and a Quran in every room

A university study looks at the rise of Globalized Eco-Islam – A Survey of Global Islamic Environmentalism

Thailand tourism takes the halal route. “A few thousand spas already have their unique herbal treatments in halal form”

“Businesses should look to the fast-growing provinces of Indonesia”

Malaysia’s 25 – 34 year old mobile phone users are increasingly buying smartphones citing apps as a key purchase driver

Malaysia is outpacing global growth rates for the usage of e-payment methods like debit cards, credit cards and electronic transfer

Fashion for conservative Muslim women develops in Turkey

Hospitals in India consider halal certification to attract Muslim patients

Arab youth look to the economy: fair wages and rising cost of living top the list of concerns across 12 Arab countries