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Looking back at 2011 at Ogilvy Noor: the year in review
19, December, 2011
We’re nearing the end of 2011, which means it’s a good time to take a look back at what has been happening, what we’ve been up to and of course the momentous changes beyond what could have been predicted 12 …
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Halal brands must learn how to become trusted friends of the Muslim consumer
14, December, 2011
If you have a brand that you are aiming to sell to Muslim consumers – a global market estimated at $2.1 trillion annually – then the first thing you need to get a handle on is your halal status. It’s …
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Brand Courage and the American Muslim Consumer
8, December, 2011
This is our monthly column published by award-winning magazine Sparksheet. The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s …
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Fast Facts United Arab Emirates
2, December, 2011
At Ogilvy Noor we know that you are busy growing your business and your brand. That’s why we are starting a regular series of ‘Fast Facts’ to bring you key information in quick bite size chunks about topics of interest …
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Meet the Futurists: The new Muslim consumer
1, December, 2011
We are extremely delighted that this is the first Ogilvy Noor monthly column in Marketing Magazine Malaysia, exploring the area of marketing to Muslim consumers. The burgeoning popularity of Halal is extending far and beyond the conventional ‘Shariah’ consumables to …
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British Muslims patriotic and optimistic, says new survey
24, November, 2011
British Muslims are more patriotic than their peers, says a survey released this week by the think-tank Demos. When presented with the statement: “I am proud to be a British citizen”, 83% of Muslims said they are proud of being …
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Let’s talk about Muslim men and hair
17, November, 2011
This is part of the Insider’s View blog series by Shelina Janmohamed When hair comes up in the context of Muslims, it is women who first come to mind. So I’m taking an unexpected look this week at the subject …
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Brands and the hajj: it’s about concern, community and caring, not commercialisation
7, November, 2011
Our thought piece this week is published by the awardwinning multiplatform Magazine Sparksheet which says that it offers “good ideas about content, media and marketing.” To mark the current Eid Al Adha festival Ogilvy Noor’s Shelina Janmohamed looks at the Hajj – …
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Watch the 2011 Multicultural Award and our presentation at the American Muslim Consumer Conference
4, November, 2011
Last weekend, we were honoured to receive the 2011 Multicultural Award from the American Muslim Consumer Conference. Our Head of Strategy Nazia Du Bois (nee Hussain) was the guest of honour and was presented with the award. (Pictured: right) Click …
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Can we really speak of a ‘Muslim consumer’?
1, November, 2011
This article was originally published at Illume Magazine, an award-winning US magazine that describes itself as: “an award-winning, independent media organization that captures and articulates the Muslim-American experience.” By Shelina Janmohamed, Senior Strategist at Ogilvy Noor When it comes to …
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Ogilvy Noor video: Find out what we do, and meet the team
27, October, 2011
Ogilvy Noor was launched in 2010 and since then has been working hard on building brands with Muslim consumers. Watch the video to find out more on why Ogilvy Noor was founded, and the work that we are engaged in. You …
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How far has the market progressed for American Muslim Consumers?
22, October, 2011
Last year Ogilvy Noor participated in the American Muslim Consumer Conference. Our CEO Miles Young was the keynote speaker at the event held in New Jersey, USA. After the conference he commented: “The conference was a huge success, a kind …