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The Friday Round Up (25 Oct): the female Muslim consumer, Islamic finance demystified, halal wine and more…
25, October, 2013
Here’s this week’s chance to get up to date with Muslim consumer insights from around the world. PLUS some easy reading to get up to speed with Islamic finance (if that’s your cup of tea) before the 9th World Islamic …
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AdCritique: Advice for brands targeting Muslim women, dare to challenge the the stereotypes
24, October, 2013
The news and media are constantly full of discussions about what Muslim women should or should not wear, and how they should or should not participate in society. At least that’s how Muslim women feel. From stories about whether niqabs …
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AdCritique: Products at the crossroads of faith and fun
6, September, 2013
The consumption of alcohol is prohibited in Islam. But young Muslims seek alternatives in terms of flavour and perceived lifestyle. With beers and alcoholic drinks seen as modern, fun and edgy, it’s no surprise that non-alcoholic equivalents are becoming increasingly …
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The Friday Round Up (6 Sep): halal beer, Malaysian re-branding, Ramadan lessons, and social media growth…
6, September, 2013
Welcome to this week’s Friday Round Up, with the best news and insights on the growing Muslim consumer market. In depth The consumption of alcohol is prohibited in Islam. But young Muslims seek alternatives in terms of flavour and perceived …
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AdCritique: Ramadan must not be an excuse to exploit Muslim consumers
29, July, 2013
Ramadan is a month of caring and giving, of being respectful and mindful of the thoughts and emotions of others. Despite these Ramadan values, and the fact that there is immense cultural pressure on Muslims to cook special treats in …
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AdCritique: The American Muslim Story, part of the American dream
13, June, 2013
The American dream says that anyone can make it. In this month’s AdCritique we look at one of the first mass-market campaigns that places American Muslims into the breadth of the American landscape, showcases their dreams and aspirations, and engages …
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AdCritique: engaging minority Muslims in the mainstream and creating a two way dialogue
10, June, 2013
When reaching out to Muslims who live as minorities, a brand’s biggest challenge is to make them feel part of the mainstream. In this month’s AdCritique from Norway, we look at how a charity created a TV and social media …
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The Friday Round Up (10 May): Tea time, Saudi Futurists, Muslim fashion statements, employee rights, halal hotels and more
10, May, 2013
This week we bring you our AdCritique feature, an insight into the Futurists of Saudi Arabia plus the best stories from consumer markets. In depth There are Muslims who live as part of minority populations, particularly in Western nations where …
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AdCritique: How to tell a personal Muslim story and build credibility and trust
12, April, 2013
This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated into Muslim life. Our example comes from McDonald’s in Malaysia, telling the story of Nasir, the importance …
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AdCritique: creating standout Muslim fashion
22, March, 2013
How should an upcoming Muslim fashion brand uphold its Islamic values while at the same time cutting through the clutter of a competitive fashion marketplace? In this month’s AdCritique feature we look at one brand in Pakistan trying to do …
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AdCritique: Muslim tourists want to travel in halal confidence and style
14, February, 2013
In our latest AdCritique, we look at a brand that is targeting the growing Muslim tourism market. In 2011, Muslims spent an estimated $126bn on travel and tourism. Muslim travelers are looking for the “halal” label on hotels, restaurants and even …
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