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The Friday Round Up (25 May): Halal-friendly Indian brands, shariah-compliance, huge Indonesian consumption and halal tourism
25, May, 2012
Did you know that in Islamic tradition, Friday is considered a day of Eid? That means that it is a day of celebration for Muslims. So, in the festive spirit, here are plenty of exciting insights and trends in the …
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The Friday Round Up from Ogilvy Noor (4 May): “On trend” Muslim fashion, Shariah nerves, and soaring Muslim consumption and confidence…
4, May, 2012
It’s Friday and welcome once again to Ogilvy Noor’s weekly round up. We’re here to help you build your brand with Muslim consumers. In-depth We’re tackling the thorny issue of branding and Shariah: Nervous about making your brand Shariah-friendly? It’s …
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The Friday Round-Up from Ogilvy Noor (9th March)
9, March, 2012
Happy Friday! In the Muslim world you may be greeted with the phrase “Jumu’ah Mubarak!” which has the similar meaning of ‘Blessed Friday!’ Friday is of course a good day because its also the day you get your Round-Up from …
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How to understand Muslims better through arts and culture. Top tips from world renowned organisations
26, January, 2012
At the world renowned British Museum, an interesting development is taking place in the quest to better get to know Muslims as people. Today the exhibition “Hajj: Journey to The Heart of Islam” is opening. The British Museum believes it …
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Brand Courage and the American Muslim Consumer
8, December, 2011
This is our monthly column published by award-winning magazine Sparksheet. The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s …
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How far has the market progressed for American Muslim Consumers?
22, October, 2011
Last year Ogilvy Noor participated in the American Muslim Consumer Conference. Our CEO Miles Young was the keynote speaker at the event held in New Jersey, USA. After the conference he commented: “The conference was a huge success, a kind …
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So Eid, is that like the Muslim Christmas then?
23, August, 2011
Next week is the celebration of Eid ul Fitr which comes after the end of Ramadan. How should marketers approach this occasion, and for those who are less familiar with its significance to the Muslim consumer, is it helpful to …
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Get creative in getting to know Muslims
12, July, 2011
As Ramadan approaches, Ogilvy Noor’s John Goodman (Regional Director of Ogilvy & Mather South and South East Asia) blogs about creativity in getting to know what drives Muslims and their diversity… Ramadan is a time for community and togetherness. It’s …