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From FT.com: Marketing for Ramadan
3, June, 2013
Ogilvy Noor’s thought piece was published this morning on FT.com By Shelina Janmohamed of Ogilvy Noor It’s less than six weeks until Ramadan, the Islamic month of fasting, and the busiest marketing time in the Muslim world. So any brand …
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The Friday Round Up (12 Apr): Muslim storytelling, halal clubs and halal hubs, food apps, art scenes and the virtues of speaking for yourself…
12, April, 2013
This week we’re covering everything from social media, to storytelling, to Newsweek and halal hubs. In depth This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated …
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Ogilvy Noor on FT.com: The politics of halal
29, March, 2013
Our latest thought piece is published on FT.com By Shelina Janmohamed of Ogilvy Noor Last month in Sri Lanka, serious violence broke out among local Buddhists when the government said it was considering a halal certification scheme. The scheme was aimed …
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The Friday Round-Up from Ogilvy Noor (10th Feb 2012)
10, February, 2012
It’s that happy time of the week, when Ogilvy Noor’s Friday Round-Up is published. We’ve got a big piece for you to think about this week: how to build global halal brands, published in the FT. It’s a must read …
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Featured in FT.com: Building global halal brands
10, February, 2012
This article was published today on FT.com The race is on to establish powerful international ‘halal brands’. The stakes are high: by some estimates, the global market for halal products is worth $500bn a year. But it’s a market strewn …
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The Muslim consumer: building your brand for a fast-growing segment
9, January, 2012
This thought piece was published recently on FT.com The Muslim consumer: building your brand for a fast-growing segment By Shelina Janmohamed of Ogilvy Noor It’s the beginning of 2012 and you’ve come into work determined to flex your marketing muscles and …
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Featured on FT.com: Muslim Fashion
27, September, 2011
This article was published today on FT.com. The fashion industry is currently showcasing its wares for next year’s spring/summer collections. New York and London have already strutted their stuff and with Milan winding up and Paris on later this week, …
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Featured on FT.com: The Ramadan season is over. So what now for Muslim brands?
8, September, 2011
This week we are featured on FT.com discussing what happens after Ramadan. You can read the article below, or on the FT site: You’ve spent a huge chunk of your annual budget reminding your Muslim consumers that your brand exists. …