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Three top tips for talking to Muslim consumers in 2012
17, January, 2012
Here is our monthly column published in January’s edition of Marketing Magazine in Malaysia. By Shelina Janmohamed, Senior Strategist (Ogilvy Noor) and Shazia Khan, Associate Planning Director (Ogilvy & Mather Kuala Lumpur) The year is in full swing, and you …
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The Muslim consumer: building your brand for a fast-growing segment
9, January, 2012
This thought piece was published recently on FT.com The Muslim consumer: building your brand for a fast-growing segment By Shelina Janmohamed of Ogilvy Noor It’s the beginning of 2012 and you’ve come into work determined to flex your marketing muscles and …
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Halal brands must learn how to become trusted friends of the Muslim consumer
14, December, 2011
If you have a brand that you are aiming to sell to Muslim consumers – a global market estimated at $2.1 trillion annually – then the first thing you need to get a handle on is your halal status. It’s …
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Brand Courage and the American Muslim Consumer
8, December, 2011
This is our monthly column published by award-winning magazine Sparksheet. The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s …
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Featured in The National: Getting to know the market
11, October, 2011
We are featured today in today’s edition of The National Major companies looking to crack large markets usually target countries with vast, rapidly expanding populations such as China. But there is one community whose growth is expected to outpace all …
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Branding Halal: The rise of the young Muslim consumer
6, October, 2011
This article from Ogilvy Noor was published this week as the feature on Sparksheet.com The Arab Spring is turning the Muslim world upside down, opening a whole new frontier for brands and marketers. The emerging Muslim consumer is young, tech-savvy and …
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“I wonder about the Arab Spring”
16, September, 2011
Over at our sister company JWT, there is a great blog post about the implications of the Arab Spring. The author, Till Hohmann, writes by way of introduction: I wonder,… …whether there is a lot more to be learned from …
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The sweet (halal) smell of success
14, September, 2011
This week I’m looking at the rise of halal perfume, and why for many Muslims, it is such an important and beloved part of their faith and culture. If you wander down to the mosque on a Friday afternoon, in …
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Featured on FT.com: The Ramadan season is over. So what now for Muslim brands?
8, September, 2011
This week we are featured on FT.com discussing what happens after Ramadan. You can read the article below, or on the FT site: You’ve spent a huge chunk of your annual budget reminding your Muslim consumers that your brand exists. …
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Win Muslim consumers through effective Ramadan branding: tips on humour and charitable giving
8, August, 2011
Last week we looked at some generally smart ways that companies and brands can reach out to Muslim consumers during Ramadan. This week we want to extend the series to look at two additional values to tap into in order to …
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How to smarten up your branding this Ramadan
1, August, 2011
‘Ramadan Kareem!’ will be ringing across the Muslim world today on the first day of the Islamic month of Ramadan. For the next month, Muslims will be fasting from dawn to dusk, allowing no physical intake such as food or …
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The Insider’s View at Ogilvy Noor
27, July, 2011
OgilvyNoor’s newest recruit, Shelina Janmohamed comments on her first 3 months at the world’s home of expertise on Muslim consumers… At first glance religion and shopping don’t seem very likely bedfellows. After all, religionists often rail against consumerism eating away at …