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How Shariah Friendly Is Your Brand?
23, May, 2012
Brands seeking to engage the world’s 1.8 billion Muslims need to make sure they’re products and services are “shariah friendly.” As Ogilvy Noor’s Shelina Janmohamed explains, that’s easier than you might think. Our latest column is published this week …
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Eco-Halal: How Food Brands Can Market to Muslims
24, February, 2012
This is our monthly column “Marketing to Muslims” featured on sparksheet.com Organic. Local. Halal? People are more conscious than ever about where their food comes from and Muslim consumers are no exception. In her latest column, Ogilvy Noor’s Shelina Janmohamed …
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Brand Courage and the American Muslim Consumer
8, December, 2011
This is our monthly column published by award-winning magazine Sparksheet. The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s …
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Brands and the hajj: it’s about concern, community and caring, not commercialisation
7, November, 2011
Our thought piece this week is published by the awardwinning multiplatform Magazine Sparksheet which says that it offers “good ideas about content, media and marketing.” To mark the current Eid Al Adha festival Ogilvy Noor’s Shelina Janmohamed looks at the Hajj – …
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Branding Halal: The rise of the young Muslim consumer
6, October, 2011
This article from Ogilvy Noor was published this week as the feature on Sparksheet.com The Arab Spring is turning the Muslim world upside down, opening a whole new frontier for brands and marketers. The emerging Muslim consumer is young, tech-savvy and …