Ogilvy Noor in the Press

BBC Radio 4: The Future is Halal

In this radio documentary produced by the BBC, we are taken on a tour of the growing world of halal. Ogilvy Noor’s Shelina Janmohamed explains to the programme the detailed findings from our pioneering publication “Brands, Islam and the new Muslim consumer”, and paints the landscape across the diverse industries which are embracing ‘halal’.

You can read more about the documentary here, and also listen to the programme if you are in the UK.