Ogilvy Noor in the Press
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Business Times: Winning over the Muslim consumer, “from the desk of the VP of Ogilvy Noor”
18, April, 2013
This week, Singapore’s Business Times published a full page feature ‘From the desk of Shelina Janmohamed, Vice President of Ogilvy Noor’, looking at the growth of the Muslim consumer market and why it is significant for businesses.
Winning over the Muslim consumer
Brands leading Muslim consumer trends are those that embrace values, such as humility, transparency, purity and togetherness
Shelina Janmohamed, Vice-President, Ogilvy Noor
THERE is a consumer segment that is growing faster than any other globally. In regions where both population and economy are stagnant, there is one group of consumers set to grow in both size and spending power – the Muslim consumers.
While China and India have captured the world’s attention, the Muslim segment remains a quiet but enormous untapped consumer market. There are about 1.8 billion Muslims around the world and we call this “the third one billion” opportunity. Almost one in four of the world’s population is Muslim, and this number is expected to grow by a significant 35 per cent to 2.2 billion in 2030.
