Ogilvy Noor in the Press

China Daily Asia: Reaching out to Muslim consumers

Ogilvy Noor’s President is quoted in a piece reflecting on global multinationals and how they are increasingly focusing on the Muslim consumer audience. “Muslim consumers want brands to reach out to them to help navigate their aspiration for a Muslim lifestyle and brands that do will be rewarded with loyalty and endorsement,” says John Goodman, president of Ogilvy Noor, an Islamic branding and marketing consultancy agency that is part of global advertising firm Ogilvy & Mather’s.

Read the whole article here.

See the full article as it was published in the China Asia Daily.