Ogilvy Noor in the Press

Monocle 24: Retailers reaching out to Muslim consumers in Ramadan

With Ramadan barely days away, Monocle 24 discusses the increasing numbers of supermarkets and retailers who are reaching out to Muslim consumers through advertising and in-store offers. Ogilvy Noor discusses this growing trend, why brands are embracing their Muslim consumers, and how they can reach out and engage for a long term relationship. You can listen to the interview here in Monocle 24′s podcast on 9th July, which starts at 32:20. Scroll down through more recent podcasts to reach 9/7/12 and listen to the preview or download in iTunes.