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Ogilvy Noor in the Press
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Citizen Journalists Malaysia: Book on Global Thought Leadership on Muslim Consumers Launched
6, November, 2016
The publication reports on our launch event and panel discussion in Kuala Lumpur speaking to local experts and Generation M individuals to understand better what it means to be young and Muslim today and why brands need to pay attention
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BBC Radio 2: Believing in Beauty
6, November, 2016
Ogilvy Noor VP and author of "Generation M: Young Muslims Changing the World" talks about what beauty means, and what young Muslims today look like. You can catch Shelina Janmohamed around 37 minutes into the recording. (UK listeners only)
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Marketing Interactive: Are Singapore marketers conversing enough with the Muslim population?
6, November, 2016
Ogilvy Noor in Singapore discusses with young Muslims consumers what they seek from brands and why so far no-one has quite hit the mark in reaching out to them. Pictured: at the launch of "Generation M: Young Muslims Changing the World" at the Ogilvy offices in Singapore
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Media Diversified: The Muslim entrepreneurs making halal beauty products – for men
4, November, 2016
Our comment on the growing Muslim consumer market, and how personal care for both men and women is a key growth area in Muslim lifestyle
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New York Times: Muslims Assert Their Fashion Identity
2, November, 2016
Generation M is driving the growth of the Muslim fashion sector. We comment on the growing marketplace
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International Business Times: Meet the hijabi fashionistas on Instagram
12, November, 2015
Ogilvy Noor's Vice President Shelina Janmohamed comments on the growing number of global fashion brands reaching out to Muslim consumers.
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BBC Radio 4: Hip in a hijab
12, January, 2015
Meet the Mipsterz - or Muslim Hipsters - just one example of the growing number of articulate, style-conscious, politically-savvy, headscarf-wearing young women who are confronting cultural stereotypes at the same time as they negotiate the sometimes difficult divide between their own, their families' and society's expectations. In this radio documentary for the BBC, Shelina Janmohamed investigates what it means to be young, Muslim and female today.
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Campaign Asia: Beauty brands eyeing halal cosmetics
12, January, 2015
Ogilvy Noor's President John Goodman, and VP Shelina Janmohamed, spoke to Campaign Asia looking at the surprising and rapid growth of the the halal cosmetics industry.
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2nd Islamic Economy Awards
12, January, 2015
The winners of the annual Islamic Economy Awards, hosted by the Ruler of Dubai, are due to be announced this Wednesday 14th January. Ogilvy Noor Vice President, Shelina Janmohamed, is on the panel of judges, that aims to recognise the best of organisations and individuals driving forward this sector.
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Financial Express Bangladesh: The growing untapped market of Muslim consumers worldwide
19, December, 2014
In a detailed discussion of the opportunity brands have before them, the Financial Express quotes Ogilvy Noor on what it means to build a brand aimed at Muslim consumers and the kind of values that should be built into it. Read the full article here.
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Campaign Asia awards winner
11, December, 2014
We are delighted that Ogilvy Noor's Q Akashah was named this year's Campaign Asia awards winner for Young Achiever of the Year.
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Dhaka Tribune: Marketing to Muslims
4, June, 2014
The Dhaka Tribune discusses the growing opportunity in marketing to Muslims, and Ogilvy Noor's pioneering work in understanding the new Muslim consumer.