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Hurrah! Our groundbreaking publication “Brands, Islam and the New Muslim Consumer: How to Build Brands That Appeal to Muslims” has just won the Grand Prix award in the WPP Atticus Awards.  

The book was the best submission in the Consumer Insights category, beating out 347 other entries from across WPP group companies, chosen unanimously by judges Marc Pritchard, Global Marketing & Brand Building Officer for The Procter & Gamble Company; Judie Lannon, Editor for Market Leader; and Alexander Garrett, Editor for Atticus.  Now in its 17th year, the Atticus Awards are open exclusively to professionals working in WPP companies and honor original published thinking in communications services. 

It’s exciting that this piece of pioneering work has received recognition. If you want your own copy, you can order it here. Alternatively, get in touch with us if you’d like us to come and present it to you in person.