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This weekend, Muslims around the world began fasting for the month of Ramadan.

From dawn till dusk, nothing will be consumed – no food or drink. And other physical indulgences like smoking and sex are also restricted during daylight hours.  It is a time of physical restraint and spiritual reflection that affects the spiritual, family and community life of Muslims in a profound way. Daily habits change enormously, with the two main meals now being the iftar, the breaking of the fast at sunset, and suhoor, the final meal before dawn.

Muslims will describe the importance of spending mealtimes with the family, of attending the mosque but also of socialising. Habits vary depending on the location of Muslims fasting. In countries experiencing Ramadan in the longer days of the summer months, fasting can be anywhere up to 21 hours which adds to the challenges of heat, fatigue, dehydration and stamina. It also makes the short night hours intense as those fasting aim to eat and hydrate but also pray and socialise.

 

Over this coming month of Ramadan, we will be showcasing great ideas, campaigns and insights into Muslim activities and attitudes to give you a full flavour of Ramadan around the world.

Today we begin with a reminder of the importance of dates in Ramadan, and how this great global tradition is being translated for a contemporary Ramadan: The Islamic tradition of dates in Ramadan, and its new modern twists

Ramadan Mubarak from all of us at Ogilvy Noor!