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This week we’ve been attending the 9th World Islamic Economic Forum in London. Read our coverage of the event and how Ogilvy Noor got involved.

In depth

The significance of the Muslim consumer and their rising economic importance was highlighted in a report published on Monday in the UK called: “The Muslim Pound“. You can read the highlights, and download the full report for free.

The 9th World Islamic Economic Forum: The ‘Davos of the Muslim world’ was for the first time taken out of its usual environment and – in an indication of the growing global importance of Islamic finance – was held in London, a country with a minority Muslim population. It was hosted by Prime Minister David Cameron and HRH Prince Charles. This article looks at the rise of Islamic finance and how countries are working more closely together on this new industry, and why it’s important.

In recognition of the significance of Muslim economic contribution highlighted by the Muslim Pound report and the three day World Islamic Economic Forum, the Evening standard, one of London’s key evening papers, ran a feature on London’s Muslims. It also made note of Ogilvy Noor, mentioning our VP as one of London’s ‘City Slickers’.

Cheat sheet: sharp insights from Muslim consumer markets

Halal for hijabers: As Indonesian women wear hijab, cosmetic companies rush to meet growing demand for halal products

UK Prime Minister says student loans, start-up loans and enterprise allowance are to be made compatible with Islamic finance rules

Praise Allah while you burn fat: Cue the first Islamic fitness DVD for women

London seeks to solidify its role as Europe’s Islamic finace hub

Image below source: The Muslim Pound