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After a busy Ramadan, we turn our attention to Eid and the celebrations around the world.

In depth

Eid Muslim Consumer Briefing: Along with 1.8 billion Muslims around the world, Ogilvy Noor has been celebrating Eid ul Fitr, the festival that follows Eid. In our special edition monthly Muslim consumer briefing, we focus in depth on the trends around the world, and offer an insight into the importance of togetherness and ummah for Muslims during this celebration. Read our special Eid newsletter.

From FT.com: The Ramadan season is over, so what now for brands targeting Muslim consumers? Brands spend a huge chunk of their annual budget during Ramadan. But when the month of fasting is over what can they do to keep up the momentum? In this thought piece written for FT.com, we look at some deep insights that can shed light on how to continue brand engagement  with Muslim consumers, and how Ramadan is not the end, but the beginning of rekindling the relationship.

Cheat sheet: sharp insights from Muslim consumer markets

New iPhone in flight prayer app alerts Muslims when and which direction to pray when they’re even 35,000 feet in the air

Want to Google the ‘halal’ way? Search engine blocks un-Islamic content

Red Crescent to make ‘halal’ drugs with Turkish blood

Top 10 hottest halal trends

Pakistan: ‘We must grab a bigger share in halal market’

Dubai strives to be leader of halal certifications

The financial and social significance of Eid ul Fitr

Seychelles Tourism runs Eid shopping promotion in Dubai

Eid in Dubai for Summer is Dubai Tourism’s marketing campaign

On-the-spot promotions are key during Eid campaigns, even during the 1am – 5am slot as engaging with 24hr shopping cycle is vital

The many varieties of traditional Eid foods

London celebrates Eid in Trafalgar Square

Eid feasts can be a struggle, admits UAE diabetic

UAE shoppers splash out for Eid

Maamoul vs. new clothes: the Eid spending trade-off

Turkish Airlines launches additional Eid flights from Saudi Arabia in response to overwhelming demand

Image: Eid celebrations in London’s Trafalgar Square