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It’s that time of week for us to turn to trends and insights from across the world’s Muslim consumer markets.

In depth

When engaging in conversation with any consumer, it is important to find the right language and to ensure that your words are authentic and resonate with the consumer’s understanding of those words. This week we look at five important words to understand when engaging with Muslim consumers: ummah, shariah, zakah, halal and haraam. And we offer examples and insights into each one.

 

Cheat sheet: sharp insights from Muslim consumer markets this week

“The level of ignorance about Islamic banking and finance amongst some regulators, the ordinary man and woman in the street, the financial media and even the unqualified Shariah scholar, is both breathtaking and disconcerting”

Islamic banking effective for non-Muslim economies

App’s the way to cook Emirati food: New smartphone app helps to cook traditional ‘grandmother’s’ UAE cuisine

Japanese food-makers seek halal certification for products so they can enter the growing Muslim consumer market

Emirates Standardisation & Metrology Authority to roll out halal laws so halal food, cosmetics, fashion are really halal

UK meat producers are missing out on £1bn export opportunity due to lack of government-backed halal standards

Why does Miriam “a Justin Bieber-loving, 20-year-old fashionista, working in sales in downtown Montreal”  want halal cosmetics?

Why Kosher and halal appeal to more than just Jewish and Muslim consumers in the USA

“Muslimah’s make up”: a personal Muslim voice on cosmetics and trying to solve the dilemma of halal and haram

Indonesia proposes shariah-compliant megabank backed by government to help industry’s market share match Malaysia’s 20% within 5 years

Pro-active efforts by Malaysia makes Muslim tourists feel at home and makes the country their holiday destination of choice