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The Friday Round-Up from Ogilvy Noor (13 April): halal foie gras, apps for Muslim travel, and faith, money and power…
Welcome to the weekly news from Ogilvy Noor, to help you keep your finger on the pulse of the growing Muslim consumer segment.
This week at Ogilvy Noor…
It’s been a busy seven days…
At the end of last week we were speaking at the Faith, Power and Money conference in Washington DC.
We are in the press highlighting the excitement and significance of the Muslim consumer: “Brands can win by tapping the Muslim market”
And in the Huffington Post we are part of the discussion on how brands need to ensure they are not left behind when it comes to engaging with American Muslim consumers. “Muslim growth is good for businesses”
News about Islamic Branding and Muslim Consumers
Apps for Muslim travel: Muslims represent around USD$100bn -around 10%- of global travel spending. Find out how technology is helping them with travel and faith
The Malaysian Islamic authority is to monitor halal imports from China
What does an Arab man look like? One artist sets out to photograph their diversity and breadth
Hong Kong uses halal food to attract the Muslim business community and build relations between China and the Muslim world
Sales of halal foie gras are growing rapidly both in Europe and for wider export, especially in the Gulf
French Muslims increasingly want halal foods to suit their French tastes, says Reuters, as France’s €5.5bn halal market prospers
Philippine-made halal food is launched in Malaysia
The International Halal Integrity Alliance states halal product trade has accelerated at a “tremendous pace” now worth US$2.3 trillion
“The new generation of Muslim youths are asking for more value out of halal and not just mere compliance to standards”
Often held back by traditional roles three Muslim women find empowerment through technology to market their businesses
Malaysia Halal Week offers trade opportunities, discussions on innovation and an industry forum on the growth of the halal market
Salamworld, a “global Muslim social network based on the Islamic idea of collaboration” is due to launch in Ramadan 2012