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Welcome to this week’s round up from Ogilvy Noor.

This week at Ogilvy Noor…

… we are addressing the pressing questions: What is Islamic branding, and why is it significant?

In the world of Muslim consumers, here is the best of this week’s news:

The MTV nominated Muslim woman pop star you may never have heard of

Islamic lectures, prayer times and hijrah calendars are part of a growing $66bn mobile app market in the Arab world, which is worth double what it was the previous year

A new digital stock photo library is launched offering digital views of the Muslim experience to better serve the media

Halal make-up is recognised as a rising trend at industry fair In-Cosmetics being held in Barcelona

The soundtrack for a new generation of young Muslims? “Islamic singers rewrite western hits to find new audiences for ‘faith-inspired’ songs”

Tatarstan positions itself as the gateway for halal products into Russia

Filipino food companies gain halal certification in order to secure exports to the Middle East, Malaysia, Brunei, Indonesia

Another Islamic bank opens in Pakistan and Malaysia believes Islamic finance is a key national asset

For Muslim consumers wondering if their plates are halal, a Singapore based company now certifies its chinaware as halal

A growing number of companies from Chile seek halal certification to increase their exports to Asia, including Malaysia

Malaysia’s Department for Islamic Development (JAKIM) now encourages businesses to apply for halal certification online