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Year in review 2012
21, December, 2012
In the last 12 months, awareness, interest and brand engagement with the Muslim consumer has continued on a steep upward curve. From an Ogilvy Noor perspective we take a look back at the events, ideas and highpoints of the year. …
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Muslim world is open for business
21, December, 2012
We are posting this article here first published in The National (a little belatedly, as the forum began 4th December) as an insight into the growing opportunities among Muslim consumers, and why brands need to get involved as soon as …
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Revolution unveiled: How Muslim women are driving innovation
21, December, 2012
At the 8th World Islamic Economic Forum, Ogilvy Noor’s Vice President Shelina Janmohamed spoke about the rising power, influence and expectations of Muslim women, and how they are spurring on innovation and entrepreneurship. She talks in The National about some …
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The Friday Round Up (7 Dec): Reporting from the World Islamic Economic Forum
7, December, 2012
Hello, salam, and welcome! This week Ogilvy Noor has been at the 8th World Islamic Economic Forum. It’s been a fantastic week with high profile dignitaries from around the world, and 2100 delegates attending from 86 countries, plus 6 partnership …
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The Friday Round Up (23 Nov): rosewater, ad spending, aromatherapy, the Chinese diaspora and why those not Muslim would rather eat halal food
23, November, 2012
Welcome to this week’s Friday Round up bringing you the latest news and trends from around the world about Muslim consumers. Cheat sheet: sharp insights into Muslim consumer markets this week GCC ad spending rose 5.6% in the first 3 …
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The Friday Round Up (16 Nov): Muslim soap operas, ‘green’ news, Mughal magic and Islamic new year
16, November, 2012
Welcome to this week’s Friday Round up. As the Islamic year begins, we spend time looking at how this affects Muslim life and what marketers need to understand. And we bring you the best of insights about Muslim consumers. In …
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How to understand the Islamic new year, the crescent moon and Muslim seasonality
15, November, 2012
In the Islamic calendar, today is the 1st of Muharram, of the year 1434 After Hijrah. It’s the first day of the Islamic year, and so we’re taking a look at how the calendar works, how and why it’s different …
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The Friday Round Up (9 Nov): popstars, halal superbrands, wedding trousseaus and innovation
9, November, 2012
The year according to the Islamic calendar comes to an end next week, so watch out in the coming days for our guide to understanding why the Islamic year is a lunar calendar, when the Islamic calendar started, and what …
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The Friday Round Up (2 Nov): halal cosmetics, Turkish beaches, Indonesian fashion and Chinese food favourites
2, November, 2012
It’s Friday once again, and this time we come to you following the celebration of Eid ul Adha, the Festival of Sacrifice. This is one of the two major celebrations of the Islamic calendar, the other one being Eid ul …
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Eid Mubarak from Ogilvy Noor!
25, October, 2012
Celebrating the hajj pilgrimage and Eid ul Adha, the Festival of Sacrifice The hajj pilgrimage is one of the most distinctive features of Islam, and a major occasion in the annual Muslim calendar, drawing millions of pilgrims to Makkah from …
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The Friday Round Up (19 Oct): hajj, digital dignity, Arabic apps, ecology, entrepreneurs and Qibla credit cards
19, October, 2012
As hajj begins this week, we look through the eyes of Muslims to understand aspects of this most central of Islamic experiences. And of course we bring you the best of news about Muslim consumers. In depth This week is …
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Three things you should know about Muslims and hajj
19, October, 2012
This week is the beginning of the Islamic month of Dhulhijjah, which is the final month of the Islamic calendar, and also the month when the pilgrimage of the hajj takes place. This means Muslim pilgrims from around the globe …