Our Blog
- Home
- Our Blog
-
The Friday Round Up (23 Aug): test-tube burgers, Malaysian cosmetics spend, Eid injuries, global halal market growth and more
23, August, 2013
This week we look at some final trends from Eid, and take a deeper dive into the halal market. Cheat sheet: sharp insights from Muslim consumers this week Are ‘test-tube’ burgers halal, and will Muslims eat them? An halal food …
-
The Friday Round Up (16 Aug): post-Eid celebrations, hot halal trends, halal google, flying while Muslim and more
16, August, 2013
After a busy Ramadan, we turn our attention to Eid and the celebrations around the world. In depth Eid Muslim Consumer Briefing: Along with 1.8 billion Muslims around the world, Ogilvy Noor has been celebrating Eid ul Fitr, the festival …
-
The Friday Round Up (21 June): Abayas, nail polish, errant maids, Ramadan Dhol Walas and more…
21, June, 2013
It’s Friday, and it’s time for our weekly round up. This week, reportage from one of the Muslim consumer markets leading fashion exhibitions, plus the best insights from markets around the world. In depth Worth an estimated $96 billion, the …
-
The Friday Round Up (12 Apr): Muslim storytelling, halal clubs and halal hubs, food apps, art scenes and the virtues of speaking for yourself…
12, April, 2013
This week we’re covering everything from social media, to storytelling, to Newsweek and halal hubs. In depth This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated …
-
The Friday Round Up (5 Apr): halal is not just what you eat, milk banks, Twitter anonymity, body piercing, and top Facebook brands…
5, April, 2013
Salam and welcome to this week’s Friday Round Up, with insights and analysis of the Muslim consumer market. In depth It is a multitrillion-dollar sector. But halal is not just about food – as a conference displaying Malaysia’s lead in …
-
Halal: it’s not just what you eat
4, April, 2013
It is a multitrillion-dollar sector. But halal is not just about food – as a conference displaying Malaysia’s lead in the area illustrates, it is rapidly evolving into consumer goods, pharmaceuticals and Islamic finance, with interest also from the Arabian …
-
Connecting and engaging through shared values, culture and faith
4, April, 2013
When people talk of halal – meaning permitted – the first thought goes to meat, as animals must be slaughtered according to Quranic prescription. Pig products and alcohol are inherently haram, meaning forbidden. In between these two poles is a …
-
Ogilvy Noor: March Muslim Consumer Briefing
29, March, 2013
In this month’s Muslim Consumer Briefing we look at the politics of halal, Muslim futurists and social enterprise, how to create standout Muslim fashion imagery, plus trends in Islamic finance, Muslim travel guides and the secrets of Muslim women and …
Read More
-
Ogilvy Noor on FT.com: The politics of halal
29, March, 2013
Our latest thought piece is published on FT.com By Shelina Janmohamed of Ogilvy Noor Last month in Sri Lanka, serious violence broke out among local Buddhists when the government said it was considering a halal certification scheme. The scheme was aimed …
-
Ogilvy Noor on FT.com: Marketing to Muslim tourists
1, February, 2013
This article was published today on FT.com By Shelina Janmohamed of Ogilvy Noor In cold, wintry London, Ahmed and his wife have recently returned from their honeymoon in the Maldives. In their late twenties, this British Muslim couple had dreamed …
-
The Friday Round Up (14 Sep): fitness, Islamic wealth, vegan crossovers, beauty pageants, and Muslim superheroes
14, September, 2012
Welcome to the weekly Friday Round Up from Ogilvy Noor. We’re covering everything from Muslim beauty, to halal tourism, to comic book superheroes and everything in between. This week we take a deep look at how Muslim women are demanding …
Read More
-
The Friday Round Up: Ramadan creativity, crescent design, Muslim Olympians, mosque sound systems and family tourism
3, August, 2012
We’re almost half way through Ramadan already, and so we’re spending some time this week looking at symbolism, communications and experiences during the month of fasting. In depth Ever wondered why the crescent moon seems like it is everywhere when …