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Fashion’s missed Muslim market opportunity
2, May, 2014
Ogilvy Noor talks to Business of Fashion Magazine about the growing industry of Muslim fashion and why global brands need to start getting involved. The original article was published here. Socio-economic and political developments, aided by the connectivity of the Internet, …
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The Friday Round Up (23 Aug): test-tube burgers, Malaysian cosmetics spend, Eid injuries, global halal market growth and more
23, August, 2013
This week we look at some final trends from Eid, and take a deeper dive into the halal market. Cheat sheet: sharp insights from Muslim consumers this week Are ‘test-tube’ burgers halal, and will Muslims eat them? An halal food …
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The Friday Round Up (16 Aug): post-Eid celebrations, hot halal trends, halal google, flying while Muslim and more
16, August, 2013
After a busy Ramadan, we turn our attention to Eid and the celebrations around the world. In depth Eid Muslim Consumer Briefing: Along with 1.8 billion Muslims around the world, Ogilvy Noor has been celebrating Eid ul Fitr, the festival …
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AdCritique: Ramadan must not be an excuse to exploit Muslim consumers
29, July, 2013
Ramadan is a month of caring and giving, of being respectful and mindful of the thoughts and emotions of others. Despite these Ramadan values, and the fact that there is immense cultural pressure on Muslims to cook special treats in …
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July Muslim Consumer Briefing (Ramadan)
26, July, 2013
With Ramadan in full swing, we look in depth at how supermarkets are reaching out to Muslim consumers. We also feature insights into consumer behaviour, changes to the media and branding and advertising campaigns specifically for Ramadan. We check in on …
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June Muslim Consumer Briefing: Ramadan focus
27, June, 2013
With Ramadan barely days away, in this month’s briefing we look at how brands should market themselves in the month of fasting, we learn about eating dates and sighting crescent moons, we check in on Ogilvy Noor in the news, …
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The Friday Round Up (21 June): Abayas, nail polish, errant maids, Ramadan Dhol Walas and more…
21, June, 2013
It’s Friday, and it’s time for our weekly round up. This week, reportage from one of the Muslim consumer markets leading fashion exhibitions, plus the best insights from markets around the world. In depth Worth an estimated $96 billion, the …
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Building a Muslim fashion brand for Indonesia
20, June, 2013
This is a posting from our Ogilvy Noor team in Indonesia who recently spoke at the Indonesia Islamic Fashion Fair 2013. The Fair is now in its fourth year, and this year attracted over 15 million visitors. Words by Yulin …
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From FT.com: Marketing for Ramadan
3, June, 2013
Ogilvy Noor’s thought piece was published this morning on FT.com By Shelina Janmohamed of Ogilvy Noor It’s less than six weeks until Ramadan, the Islamic month of fasting, and the busiest marketing time in the Muslim world. So any brand …
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Do Muslim consumers want shariah, and what does it mean anyway?
16, May, 2013
With the world’s Muslim population estimated at 1.8 billion, and their spend worth in excess of $2.1 trillion, businesses are starting to wake up to the potential of the Muslim consumer market. Muslim consumers have specific needs and aspirations when …
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Berita Harian (Singapore): Helping MNCs address the problem of Islamaphobia
26, April, 2013
In this week’s Berita Harian, published in Singapore, in Malay language, the paper talks to Ogilvy Noor Vice President Shelina Janmohamed about the importance of the Muslim consumer market, and why brands should be brave and reach out to this …
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Winning over the Muslim consumer
18, April, 2013
Singapore’s Business Times published a full page feature ‘From the desk of Shelina Janmohamed, Vice President of Ogilvy Noor’, looking at the growth of the Muslim consumer market and why it is significant for businesses. Winning over the Muslim consumer …
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