Our Blog
- Home
- Our Blog
-
The Friday Round Up (23 Aug): test-tube burgers, Malaysian cosmetics spend, Eid injuries, global halal market growth and more
23, August, 2013
This week we look at some final trends from Eid, and take a deeper dive into the halal market. Cheat sheet: sharp insights from Muslim consumers this week Are ‘test-tube’ burgers halal, and will Muslims eat them? An halal food …
-
The Friday Round Up (16 Aug): post-Eid celebrations, hot halal trends, halal google, flying while Muslim and more
16, August, 2013
After a busy Ramadan, we turn our attention to Eid and the celebrations around the world. In depth Eid Muslim Consumer Briefing: Along with 1.8 billion Muslims around the world, Ogilvy Noor has been celebrating Eid ul Fitr, the festival …
-
July Muslim Consumer Briefing (Ramadan)
26, July, 2013
With Ramadan in full swing, we look in depth at how supermarkets are reaching out to Muslim consumers. We also feature insights into consumer behaviour, changes to the media and branding and advertising campaigns specifically for Ramadan. We check in on …
-
June Muslim Consumer Briefing: Ramadan focus
27, June, 2013
With Ramadan barely days away, in this month’s briefing we look at how brands should market themselves in the month of fasting, we learn about eating dates and sighting crescent moons, we check in on Ogilvy Noor in the news, …
Read More
-
The Friday Round Up (21 June): Abayas, nail polish, errant maids, Ramadan Dhol Walas and more…
21, June, 2013
It’s Friday, and it’s time for our weekly round up. This week, reportage from one of the Muslim consumer markets leading fashion exhibitions, plus the best insights from markets around the world. In depth Worth an estimated $96 billion, the …
-
From FT.com: Marketing for Ramadan
3, June, 2013
Ogilvy Noor’s thought piece was published this morning on FT.com By Shelina Janmohamed of Ogilvy Noor It’s less than six weeks until Ramadan, the Islamic month of fasting, and the busiest marketing time in the Muslim world. So any brand …
-
Berita Harian (Singapore): Helping MNCs address the problem of Islamaphobia
26, April, 2013
In this week’s Berita Harian, published in Singapore, in Malay language, the paper talks to Ogilvy Noor Vice President Shelina Janmohamed about the importance of the Muslim consumer market, and why brands should be brave and reach out to this …
-
Winning over the Muslim consumer
18, April, 2013
Singapore’s Business Times published a full page feature ‘From the desk of Shelina Janmohamed, Vice President of Ogilvy Noor’, looking at the growth of the Muslim consumer market and why it is significant for businesses. Winning over the Muslim consumer …
Read More
-
Islamic banking in retail: Reaching out to UK customers by daring to be different
18, April, 2013
This article was originally seen in ‘Islamic Finance‘ published by Raconteur Media on 16th April 2013 in The Times. It is a thought piece on retail Islamic banking, featuring insights from Ogilvy Noor. RETAIL BANKING Islamic banks must demonstrate how …
-
The Friday Round Up (12 Apr): Muslim storytelling, halal clubs and halal hubs, food apps, art scenes and the virtues of speaking for yourself…
12, April, 2013
This week we’re covering everything from social media, to storytelling, to Newsweek and halal hubs. In depth This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated …
-
Halal: it’s not just what you eat
4, April, 2013
It is a multitrillion-dollar sector. But halal is not just about food – as a conference displaying Malaysia’s lead in the area illustrates, it is rapidly evolving into consumer goods, pharmaceuticals and Islamic finance, with interest also from the Arabian …
-
Connecting and engaging through shared values, culture and faith
4, April, 2013
When people talk of halal – meaning permitted – the first thought goes to meat, as animals must be slaughtered according to Quranic prescription. Pig products and alcohol are inherently haram, meaning forbidden. In between these two poles is a …