Our Blog

  • AdCritique: Ramadan must not be an excuse to exploit Muslim consumers

    AdCritique: Ramadan must not be an excuse to exploit Muslim consumers

    29, July, 2013

    Ramadan is a month of caring and giving, of being respectful and mindful of the thoughts and emotions of others. Despite these Ramadan values, and the fact that there is immense cultural pressure on Muslims to cook special treats in …

    Read More

  • July Muslim Consumer Briefing (Ramadan)

    July Muslim Consumer Briefing (Ramadan)

    26, July, 2013

    With Ramadan in full swing, we look in depth at how supermarkets are reaching out to Muslim consumers. We also feature insights into consumer behaviour, changes to the media and branding and advertising campaigns specifically for Ramadan. We check in on …

    Read More

  • What is Ramadan like around the world? Voices from across the global Ogilvy Noor network

    25, July, 2013

    What’s most important in engaging with Muslims is to understand the human experience of Ramadan. In this special extended feature, some of the Muslim marketing experts from Ogilvy Noor’s global network, write about their personal experiences of Ramadan, some of …

    Read More

  • Ramadan voices from around the Ogilvy Noor network: New York

    Ramadan voices from around the Ogilvy Noor network: New York

    25, July, 2013

    We’re continuing our Ramadan reflections from Ogilvy Noor around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, through the lens of Ogilvy …

    Read More

  • More in store for British Muslims this Ramadan: UK supermarkets reach out with Ramadan promotions

    More in store for British Muslims this Ramadan: UK supermarkets reach out with Ramadan promotions

    24, July, 2013

    UK supermarkets are going the extra mile in their quest for Muslim custom. Well-advertised Ramadan sales with stock for many tastes in iftars are some of the means employed to make connections with the faithful. But there is still work …

    Read More

  • Ramadan voices from around the Ogilvy Noor network: Malaysia

    Ramadan voices from around the Ogilvy Noor network: Malaysia

    22, July, 2013

    We’re continuing our Ramadan reflections from Ogilvy Noor around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, through the lens of Ogilvy …

    Read More

  • The Friday Round Up (19 July): Ramadan from the Noor network, overeating, gym memberships, Premier league and more

    The Friday Round Up (19 July): Ramadan from the Noor network, overeating, gym memberships, Premier league and more

    19, July, 2013

    We’re now ten days into Ramadan. Around the Muslim world traditions, customs, feasting and activities have come alive! In depth This week we’ve been curating Ramadan reflections from the Ogilvy Noor team around the world. Combining local insights with personal …

    Read More

  • Ramadan voices from around the Ogilvy Noor network: Mondelez in Pakistan

    Ramadan voices from around the Ogilvy Noor network: Mondelez in Pakistan

    19, July, 2013

    This week we’re bringing you Ramadan reflections from Ogilvy Noor around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, through the lens …

    Read More

  • Ramadan voices from around the Ogilvy Noor network: Pakistan

    Ramadan voices from around the Ogilvy Noor network: Pakistan

    18, July, 2013

    This week we’ll be bringing you Ramadan reflections from the Ogilvy Noor team around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, …

    Read More

  • Ramadan voices from around the Ogilvy Noor network: Indonesia

    Ramadan voices from around the Ogilvy Noor network: Indonesia

    17, July, 2013

    This week we’ll be bringing you Ramadan reflections from the Ogilvy Noor team around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, …

    Read More

  • Ramadan voices from around the Ogilvy Noor network: UAE

    Ramadan voices from around the Ogilvy Noor network: UAE

    16, July, 2013

    This week we’ll be bringing you Ramadan reflections from the Ogilvy Noor team around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, …

    Read More

  • Ramadan voices from around the Ogilvy Noor network: Thailand

    Ramadan voices from around the Ogilvy Noor network: Thailand

    15, July, 2013

    This week we’ll be bringing you Ramadan reflections from the Ogilvy Noor team around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, …

    Read More


categories

archives