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AdCritique: Ramadan must not be an excuse to exploit Muslim consumers
29, July, 2013
Ramadan is a month of caring and giving, of being respectful and mindful of the thoughts and emotions of others. Despite these Ramadan values, and the fact that there is immense cultural pressure on Muslims to cook special treats in …
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July Muslim Consumer Briefing (Ramadan)
26, July, 2013
With Ramadan in full swing, we look in depth at how supermarkets are reaching out to Muslim consumers. We also feature insights into consumer behaviour, changes to the media and branding and advertising campaigns specifically for Ramadan. We check in on …
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What is Ramadan like around the world? Voices from across the global Ogilvy Noor network
25, July, 2013
What’s most important in engaging with Muslims is to understand the human experience of Ramadan. In this special extended feature, some of the Muslim marketing experts from Ogilvy Noor’s global network, write about their personal experiences of Ramadan, some of …
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Ramadan voices from around the Ogilvy Noor network: New York
25, July, 2013
We’re continuing our Ramadan reflections from Ogilvy Noor around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, through the lens of Ogilvy …
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More in store for British Muslims this Ramadan: UK supermarkets reach out with Ramadan promotions
24, July, 2013
UK supermarkets are going the extra mile in their quest for Muslim custom. Well-advertised Ramadan sales with stock for many tastes in iftars are some of the means employed to make connections with the faithful. But there is still work …
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Ramadan voices from around the Ogilvy Noor network: Malaysia
22, July, 2013
We’re continuing our Ramadan reflections from Ogilvy Noor around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, through the lens of Ogilvy …
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The Friday Round Up (19 July): Ramadan from the Noor network, overeating, gym memberships, Premier league and more
19, July, 2013
We’re now ten days into Ramadan. Around the Muslim world traditions, customs, feasting and activities have come alive! In depth This week we’ve been curating Ramadan reflections from the Ogilvy Noor team around the world. Combining local insights with personal …
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Ramadan voices from around the Ogilvy Noor network: Mondelez in Pakistan
19, July, 2013
This week we’re bringing you Ramadan reflections from Ogilvy Noor around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, through the lens …
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Ramadan voices from around the Ogilvy Noor network: Pakistan
18, July, 2013
This week we’ll be bringing you Ramadan reflections from the Ogilvy Noor team around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, …
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Ramadan voices from around the Ogilvy Noor network: Indonesia
17, July, 2013
This week we’ll be bringing you Ramadan reflections from the Ogilvy Noor team around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, …
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Ramadan voices from around the Ogilvy Noor network: UAE
16, July, 2013
This week we’ll be bringing you Ramadan reflections from the Ogilvy Noor team around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, …
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Ramadan voices from around the Ogilvy Noor network: Thailand
15, July, 2013
This week we’ll be bringing you Ramadan reflections from the Ogilvy Noor team around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, …
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