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Islamic banking in retail: Reaching out to UK customers by daring to be different
18, April, 2013
This article was originally seen in ‘Islamic Finance‘ published by Raconteur Media on 16th April 2013 in The Times. It is a thought piece on retail Islamic banking, featuring insights from Ogilvy Noor. RETAIL BANKING Islamic banks must demonstrate how …
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The Friday Round Up (12 Apr): Muslim storytelling, halal clubs and halal hubs, food apps, art scenes and the virtues of speaking for yourself…
12, April, 2013
This week we’re covering everything from social media, to storytelling, to Newsweek and halal hubs. In depth This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated …
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AdCritique: How to tell a personal Muslim story and build credibility and trust
12, April, 2013
This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated into Muslim life. Our example comes from McDonald’s in Malaysia, telling the story of Nasir, the importance …
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The Friday Round Up (5 Apr): halal is not just what you eat, milk banks, Twitter anonymity, body piercing, and top Facebook brands…
5, April, 2013
Salam and welcome to this week’s Friday Round Up, with insights and analysis of the Muslim consumer market. In depth It is a multitrillion-dollar sector. But halal is not just about food – as a conference displaying Malaysia’s lead in …
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Halal: it’s not just what you eat
4, April, 2013
It is a multitrillion-dollar sector. But halal is not just about food – as a conference displaying Malaysia’s lead in the area illustrates, it is rapidly evolving into consumer goods, pharmaceuticals and Islamic finance, with interest also from the Arabian …
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Connecting and engaging through shared values, culture and faith
4, April, 2013
When people talk of halal – meaning permitted – the first thought goes to meat, as animals must be slaughtered according to Quranic prescription. Pig products and alcohol are inherently haram, meaning forbidden. In between these two poles is a …
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Ogilvy Noor: March Muslim Consumer Briefing
29, March, 2013
In this month’s Muslim Consumer Briefing we look at the politics of halal, Muslim futurists and social enterprise, how to create standout Muslim fashion imagery, plus trends in Islamic finance, Muslim travel guides and the secrets of Muslim women and …
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Ogilvy Noor on FT.com: The politics of halal
29, March, 2013
Our latest thought piece is published on FT.com By Shelina Janmohamed of Ogilvy Noor Last month in Sri Lanka, serious violence broke out among local Buddhists when the government said it was considering a halal certification scheme. The scheme was aimed …
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Friday Round Up (22 March): stylish hijab, Halal Qatar, Islamic finance task force, milkshakes and Muslim travel guides to Korea and Australia
22, March, 2013
Welcome to this week’s round up! In depth How should an upcoming Muslim fashion brand uphold its Islamic values while at the same time cutting through the clutter of a competitive fashion marketplace? In this month’s AdCritique feature we look …
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AdCritique: creating standout Muslim fashion
22, March, 2013
How should an upcoming Muslim fashion brand uphold its Islamic values while at the same time cutting through the clutter of a competitive fashion marketplace? In this month’s AdCritique feature we look at one brand in Pakistan trying to do …
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The Friday Round Up (15 March): Islamic social enterprise, YouTube satire, hajj-safe, Muslim middle class, Twitter history and more…
15, March, 2013
Welcome to our weekly coverage of in-depth and global trends when it comes to Muslim consumers. In depth The world wide social enterprise movement is gaining momentum alongside a growth in awareness and activities by Muslims who see the opportunities …
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From the Guardian: Islamic finance and the worldwide social enterprise movement
15, March, 2013
Ogilvy Noor’s Vice President Shelina Janmohamed took part in a live online discussion at the Guardian’s website on the relationship between Islam and social enterprise. Here is an extract pasted below. You can read the full discussion with other participants …
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