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Friday Round Up (12 July): Ramadan is here! Media engagement, dates, facts, branding and more
12, July, 2013
This week we welcome the month of Ramadan. The crescent moon has been sighted, so it’s been declared that fasting has begun, and Muslims all over the world will be fasting each day from dawn to dusk. In depth So …
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Five vital tips for media engagement during Ramadan
11, July, 2013
So the fasting month is here and you have announcements to be made, and media events to host. What are some things you need to consider when it comes to media engagement? From our Singapore office, Akashah Q offers some …
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The Friday Round Up (5 July): Arab survey, UK Ramadan programming, Brazil meat exports, halal festivals, Ramadan buffets and more…
5, July, 2013
Welcome to this week’s Friday Round Up. We’re in fine spirits as next week is the start of Ramadan. In depth In case you missed it, last week we published our monthly Muslim Consumer Briefing. In this edition we look at how …
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June Muslim Consumer Briefing: Ramadan focus
27, June, 2013
With Ramadan barely days away, in this month’s briefing we look at how brands should market themselves in the month of fasting, we learn about eating dates and sighting crescent moons, we check in on Ogilvy Noor in the news, …
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The Friday Round Up (21 June): Abayas, nail polish, errant maids, Ramadan Dhol Walas and more…
21, June, 2013
It’s Friday, and it’s time for our weekly round up. This week, reportage from one of the Muslim consumer markets leading fashion exhibitions, plus the best insights from markets around the world. In depth Worth an estimated $96 billion, the …
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Building a Muslim fashion brand for Indonesia
20, June, 2013
This is a posting from our Ogilvy Noor team in Indonesia who recently spoke at the Indonesia Islamic Fashion Fair 2013. The Fair is now in its fourth year, and this year attracted over 15 million visitors. Words by Yulin …
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The Friday Round Up (14 June): Indonesian shopping, female-friendly hotels, London’s surge, Ramadan readiness and more…
14, June, 2013
It’s Friday, which means just one thing: time for Ogilvy Noor’s finest insights into the growing Muslim consumer market. In depth The American dream says that anyone can make it. In this month’s AdCritique we look at one of the …
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AdCritique: The American Muslim Story, part of the American dream
13, June, 2013
The American dream says that anyone can make it. In this month’s AdCritique we look at one of the first mass-market campaigns that places American Muslims into the breadth of the American landscape, showcases their dreams and aspirations, and engages …
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AdCritique: engaging minority Muslims in the mainstream and creating a two way dialogue
10, June, 2013
When reaching out to Muslims who live as minorities, a brand’s biggest challenge is to make them feel part of the mainstream. In this month’s AdCritique from Norway, we look at how a charity created a TV and social media …
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The Friday Round Up (7 June): Marketing for Ramadan, fashion fairs, principled plastic, India halal stamp, Chinese halal food fair and more…
7, June, 2013
We have a busy round up for you this week, ranging for preparations for Ramadan, to food and fashion fairs and the shift in global finance. In depth Marketing for Ramadan: The Islamic month of fasting, Ramadan, is less than …
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May Muslim consumer briefing
4, June, 2013
In our newsletter this month we look at five important words when speaking to Muslim consumers, engaging minority Muslims within the mainstream, what does shariah mean, plus the opportunity of the halal market, media and technology, fashion and cosmetics, and our …
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From FT.com: Marketing for Ramadan
3, June, 2013
Ogilvy Noor’s thought piece was published this morning on FT.com By Shelina Janmohamed of Ogilvy Noor It’s less than six weeks until Ramadan, the Islamic month of fasting, and the busiest marketing time in the Muslim world. So any brand …