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Eid Mubarak from Ogilvy Noor!
28, July, 2014
Along with 1.8 billion Muslims around the world, we will be celebrating the Islamic festival of Eid ul Fitr this week. One of the biggest annual occasions of the Islamic year, Eid marks the completion of the month of Ramadan …
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Ogilvy Noor wishes you a blessed Ramadan
30, June, 2014
This weekend, Muslims around the world began fasting for the month of Ramadan. From dawn till dusk, nothing will be consumed – no food or drink. And other physical indulgences like smoking and sex are also restricted during daylight hours. …
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The Friday Round Up (16 Aug): post-Eid celebrations, hot halal trends, halal google, flying while Muslim and more
16, August, 2013
After a busy Ramadan, we turn our attention to Eid and the celebrations around the world. In depth Eid Muslim Consumer Briefing: Along with 1.8 billion Muslims around the world, Ogilvy Noor has been celebrating Eid ul Fitr, the festival …
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Channel 4 (UK): Ramadan and Muslim shoppers
6, August, 2013
Shelina Janmohamed, Ogilvy Noor’s Vice President, is featured on the UK’s Channel 4 television station which has been running a series called Ramadan Reflections. Shelina shares her personal thoughts on the growing outreach in the UK to Muslim shoppers during the …
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The Friday Round Up (2 Aug): Eid is coming, traffic, celebrations, travel and charitable giving
2, August, 2013
As Ramadan draws into its last week, we continue to look at trends from the month of fasting, and we also turn our attention towards Eid, the celebration that follows Ramadan. In depth We’ve been looking at the UK supermarkets, …
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AdCritique: Ramadan must not be an excuse to exploit Muslim consumers
29, July, 2013
Ramadan is a month of caring and giving, of being respectful and mindful of the thoughts and emotions of others. Despite these Ramadan values, and the fact that there is immense cultural pressure on Muslims to cook special treats in …
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July Muslim Consumer Briefing (Ramadan)
26, July, 2013
With Ramadan in full swing, we look in depth at how supermarkets are reaching out to Muslim consumers. We also feature insights into consumer behaviour, changes to the media and branding and advertising campaigns specifically for Ramadan. We check in on …
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What is Ramadan like around the world? Voices from across the global Ogilvy Noor network
25, July, 2013
What’s most important in engaging with Muslims is to understand the human experience of Ramadan. In this special extended feature, some of the Muslim marketing experts from Ogilvy Noor’s global network, write about their personal experiences of Ramadan, some of …
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Ramadan voices from around the Ogilvy Noor network: New York
25, July, 2013
We’re continuing our Ramadan reflections from Ogilvy Noor around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, through the lens of Ogilvy …
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More in store for British Muslims this Ramadan: UK supermarkets reach out with Ramadan promotions
24, July, 2013
UK supermarkets are going the extra mile in their quest for Muslim custom. Well-advertised Ramadan sales with stock for many tastes in iftars are some of the means employed to make connections with the faithful. But there is still work …
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Ramadan voices from around the Ogilvy Noor network: Malaysia
22, July, 2013
We’re continuing our Ramadan reflections from Ogilvy Noor around the world. Combining local insights with personal experience, it’s a chance to get close up on a month that brings together families, communities and enhances spirituality, through the lens of Ogilvy …
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The Friday Round Up (19 July): Ramadan from the Noor network, overeating, gym memberships, Premier league and more
19, July, 2013
We’re now ten days into Ramadan. Around the Muslim world traditions, customs, feasting and activities have come alive! In depth This week we’ve been curating Ramadan reflections from the Ogilvy Noor team around the world. Combining local insights with personal …