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The Friday Round Up: Ramadan begins, YouTube Ramadan channel, Hong Kong Halal, Eid planning, and awards …
20, July, 2012
It’s an exciting week here at Ogilvy Noor, with the beginning of Ramadan and the winning of awards! In depth Ogilvy Noor wishes everyone a joyful and blessed Ramadan. Muslims around you may be refraining from eating and drinking, and focusing …
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The Friday Round Up: Ramadan commercial clutter, halal diplomas, and the value of the halal mark
29, June, 2012
It’s Friday and time for Ogilvy Noor’s weekly round up of the most crucial insights from the world of Muslim consumers In depth As Ramadan draws ever nearer, it’s time for a new AdCritique looking at communications aimed at Muslim …
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The Friday Round Up (25 May): Halal-friendly Indian brands, shariah-compliance, huge Indonesian consumption and halal tourism
25, May, 2012
Did you know that in Islamic tradition, Friday is considered a day of Eid? That means that it is a day of celebration for Muslims. So, in the festive spirit, here are plenty of exciting insights and trends in the …
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The Friday Round Up from Ogilvy Noor (11 May): Ramadan, Muslim fashion and halal tourism
11, May, 2012
It’s Friday and welcome once again to Ogilvy Noor’s weekly round up. We’re here to help you build your brand with Muslim consumers. In-depth With Ramadan barely weeks away, due to start in the second half of July, we look …
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Nervous about making your brand Shariah-friendly? Its easier, more profitable (and less frightening) than you might think…
1, May, 2012
At Ogilvy Noor, we define Islamic Branding as branding that is empathetic to Shariah values in order to appeal to the Muslim consumer, ranging from basic Shariah friendliness to full Shariah compliance in all aspects of the brand’s identity, behaviour …
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The Friday Round-Up from Ogilvy Noor (13 April): halal foie gras, apps for Muslim travel, and faith, money and power…
13, April, 2012
Welcome to the weekly news from Ogilvy Noor, to help you keep your finger on the pulse of the growing Muslim consumer segment. This week at Ogilvy Noor… It’s been a busy seven days… At the end of last week …
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The Friday Round-Up from Ogilvy Noor (23 March): Brands that appeal to Muslim consumers, Muslim tourism in Europe and more…
23, March, 2012
Happy Friday! Here is some brain food for the coming week whilst you reflect on how your brand can reach out to the growing Muslim consumer market estimated at 1.8 billion people and an annual spend of USD$2.1 trilion. This …
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Eco-Halal: How Food Brands Can Market to Muslims
24, February, 2012
This is our monthly column “Marketing to Muslims” featured on sparksheet.com Organic. Local. Halal? People are more conscious than ever about where their food comes from and Muslim consumers are no exception. In her latest column, Ogilvy Noor’s Shelina Janmohamed …
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Featured in FT.com: Building global halal brands
10, February, 2012
This article was published today on FT.com The race is on to establish powerful international ‘halal brands’. The stakes are high: by some estimates, the global market for halal products is worth $500bn a year. But it’s a market strewn …
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Three top tips for talking to Muslim consumers in 2012
17, January, 2012
Here is our monthly column published in January’s edition of Marketing Magazine in Malaysia. By Shelina Janmohamed, Senior Strategist (Ogilvy Noor) and Shazia Khan, Associate Planning Director (Ogilvy & Mather Kuala Lumpur) The year is in full swing, and you …
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Featured on FT.com: Muslim Fashion
27, September, 2011
This article was published today on FT.com. The fashion industry is currently showcasing its wares for next year’s spring/summer collections. New York and London have already strutted their stuff and with Milan winding up and Paris on later this week, …
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The sweet (halal) smell of success
14, September, 2011
This week I’m looking at the rise of halal perfume, and why for many Muslims, it is such an important and beloved part of their faith and culture. If you wander down to the mosque on a Friday afternoon, in …