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The Friday Round Up (27 Sep): ethical investment, opening up China to Muslims, prepaid cards and more
27, September, 2013
Our Friday links are up! Cheat sheet: sharp insights into Muslim consumer markets Move over organic – the new big business in food is halal McDonald’s reassures Malaysian consumers that all its products are certified halal Islamic portfolios attract ethical …
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The Friday Round Up (20 Sep): Hajj is coming! coffee, luxury spend, chefs and social media, airlines and digital and more…
20, September, 2013
Welcome to this week’s Friday Round Up! We’re looking at subjects as diverse as coffee, luxury and the commercialisation of hajj. In depth The hajj is less than four weeks away, starting around October 13th. Any brand hoping to have …
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The Friday Round Up (13 Sep): frat houses, top tweeters, upcoming hajj, Arabian creativity, Saudi advertising trends and more
13, September, 2013
It’s Friday and time to take a look at the best news and insight for the growing Muslim consumer market. We’ve just passed Ramadan and Eid ul Fitr and now we turn our focus towards the upcoming events of hajj …
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AdCritique: Products at the crossroads of faith and fun
6, September, 2013
The consumption of alcohol is prohibited in Islam. But young Muslims seek alternatives in terms of flavour and perceived lifestyle. With beers and alcoholic drinks seen as modern, fun and edgy, it’s no surprise that non-alcoholic equivalents are becoming increasingly …
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The Friday Round Up (6 Sep): halal beer, Malaysian re-branding, Ramadan lessons, and social media growth…
6, September, 2013
Welcome to this week’s Friday Round Up, with the best news and insights on the growing Muslim consumer market. In depth The consumption of alcohol is prohibited in Islam. But young Muslims seek alternatives in terms of flavour and perceived …
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The Friday Round Up (30 Aug): the halal market in ten years, halalfest, Facebook, internet empowerment, halal hotels and more…
30, August, 2013
Here are this week’s Friday links: Internet empowers India Muslim students Magazines targeting young Muslim women very popular in Indonesia, riding the growth of the Muslim fashion industry End of Ramadan is the beginning of local Islam-related consumer stories Preparations …
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The Friday Round Up (23 Aug): test-tube burgers, Malaysian cosmetics spend, Eid injuries, global halal market growth and more
23, August, 2013
This week we look at some final trends from Eid, and take a deeper dive into the halal market. Cheat sheet: sharp insights from Muslim consumers this week Are ‘test-tube’ burgers halal, and will Muslims eat them? An halal food …
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The Friday Round Up (16 Aug): post-Eid celebrations, hot halal trends, halal google, flying while Muslim and more
16, August, 2013
After a busy Ramadan, we turn our attention to Eid and the celebrations around the world. In depth Eid Muslim Consumer Briefing: Along with 1.8 billion Muslims around the world, Ogilvy Noor has been celebrating Eid ul Fitr, the festival …
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August Muslim Consumer Briefing (Eid ul Fitr)
7, August, 2013
As Ramadan draws to a close, Muslims around the world celebrate the festival of Eid ul Fitr. In this special edition of the newsletter, we focus on Eid, how it’s celebrated, the trends that surround it, and look at some …
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Channel 4 (UK): Ramadan and Muslim shoppers
6, August, 2013
Shelina Janmohamed, Ogilvy Noor’s Vice President, is featured on the UK’s Channel 4 television station which has been running a series called Ramadan Reflections. Shelina shares her personal thoughts on the growing outreach in the UK to Muslim shoppers during the …
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AdCritique: building childhood memories with Muslim children, and brand affection with Muslim parents
5, August, 2013
Young Muslims are growing up in Western nations feeling themselves at once strongly patriotic and strongly Muslim. They see their national, Western and Muslim identities as complementary, all of which make up who they are. Our research has found that …
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The Friday Round Up (2 Aug): Eid is coming, traffic, celebrations, travel and charitable giving
2, August, 2013
As Ramadan draws into its last week, we continue to look at trends from the month of fasting, and we also turn our attention towards Eid, the celebration that follows Ramadan. In depth We’ve been looking at the UK supermarkets, …
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